Photography Jeff Bark, Amanda Pratt, Anna Palma, Daymion Mardel, Nick Duers, Anita Calero
Styling Brian Molloy, Anja Schulte-Vogelheim, Caroline Titcumb, Brian Coates
HMU Charlie Green, Fernando Torrent, Thomas Hintermeier, Zayia Latt
Digital Partner Code & Theory
Creative Direction Ted Dietert
First, we re-did the site. Then, I built an in-house digital creative team where I art directed monthly digital-specific shoots for everything from site assets to a brand blog to emails to social media
Working with partners Code & Theory, we re-thought the user experience for the US tommy.com site comprehensively, bringing new UX elements, new navigation and more impactful PDPs, overall improving stickiness and conversion.
From there, we created marketing materials to support the site. Our seasonal themes each year chased our global advertising campaign, The Hilfigers, developed by Trey Laird and photographed by Craig McDean. We delivered witty, deadpan takes on “preppy with a twist” in studio and on location with leading photographers and stylists, across all our categories.
Additional Editorial campaign imagery
