Photography: Sarah Blais, Sam Nixon, Misha Taylor, Dan Li
Production: BaM, Mint
At Saks, we shot upwards of 500 images a month, featuring the top luxury brands and products in the world across every category we sell, including Women's RTW, Men's, Shoes, Handbags, Beauty, Jewelry, and Home, in our in-house studio, on location and across a global network of studios and residencies.
To this end, we developed a highly refined and efficient process that still prioritized creativity and expression at the center of our efforts.
Those images were then put to use in the creation of thousands of assets, including seasonal campaigns, monthly site updates, weekly paid and organic social and adverting assets.
A refreshed brand look and feel in 2021 opened the brand up to new colors and logo usage, that allowed us to further evolve the brand in subsequent years, a process you can chart in the evolution of our seasonal fashion books, which I redesigned initially in 2020 and on a rolling basis thereafter as we continue to develop the Saks brand voice.
Chloé
Prada
Jil Sander
Dries van Noten
Bottega Veneta
Sacai
Chloé
Erdem, Balenciaga
Rick Owens
Dries Van Noten
Tom Ford
Stella McCartney
Khaite
Ferragamo
Loewe
Zimmermann
seasonal Fashion Book covers, 2025
spreads from 2025 Jewlery Book, "The Vault"
spreads from 2025 Fashion Book
Print advertising
seasonal Fashion Book covers, 2021/2
seasonal Fashion Book covers, 2024/5
Further spreads from Fashion and Beauty books, 2021–5