Saks × Amazon, Launch S25

Saks Fifth Avenue collaborated with Amazon Fashion to launch 'Saks on Amazon' in Spring 2025. This collaboration brings together Saks' luxury expertise with the convenience, ease and speed that customers have come to expect from Amazon, creating an inspiring shopping experience that enhances discovery and access to luxury fashion and beauty.

Our launch campaign "Saks Arrives on Amazon" was directed by Emmy award-winning director Max Siedentopf. Luxury product arrives in everyday but elevated environments, with a touch of visual wit and charm. The launch featured a takeover of Amazon.com across the site, paid placements and a featured sponsorship of the new Amazon Prime series Étoile.