Short Form Video

The 6 second and 15 second video is its own kind of art form - scroll-stopping slices of life, caught at a glance out of the corner of your eye, a fleeting coming together of fashion, color and life. It’s some of my favorite work, despite, or perhaps because of, the limitations of the form.

Beyond our big ticket brand awareness campaigns, short-form video gives us hundreds if not thousands of opportunities every quarter to impress upon our customer what the Saks brand sensibility is.

Rich media digital ads, paid social, organic social posts, influencer content; the number of times we get our brand in front of customers eyes via the small, individual pieces of content we make can often outweigh the impact of our brand awareness campaigns.