Saks Fall & Holiday 2025 Brand Awareness Campaigns

Saks in 2025 was a new company with a new brief to its customers. As a New York icon, the flagship store on our namesake Fifth Avenue was the focus for the season. Captured by director Angelo Pennetta, Paloma Elsesser and Camille Rowe joined a cast of fashionable New Yorkers for a look at the best of Fall fashion and some coffee.

Our Holiday theme continued to focus on Saks as a New York brand. Meadow Walker, Julez Smith, Magnus Ferrell, Patti Wilson, and Frenchette and Le Rock chefs Riad Nasr and Lee Hanson are all featured in a series of New York vignettes that capture how people celebrate.

Digital advertising and social media content were the priority, along with behind the scenes content, custom landing pages and email engagement.